Archive for February, 2010

PowerBlock February 27th & 28th

"The Car Girls"

We know it’s hard to look past the gorgeous ladies but that’s what we call an Airplane Rat Rod. Joining Courtney this weekend is EBC spokesperson Genevieve Chappell. She’ll explain her role as Product Launch Manager for EBC and spend some time with Courtney in the Powerblock shop. Now back the Rat Rod. Owner Kenny Matlock wanted a car that could handle the salt air in the Florida Keys so this project started with an old aluminum boat trailer.  He transformed the trailer into a frame and got a wing rib from an antique airplane shop that became the dashboard. He took a front axle from a ’95 Cherokee and the drivetrain from a 1997 V-6 Firebird and front mounted a turbo. It’s a five speed stick with Air Ride on all four corners with controls made from copper plumbing.  The top is aircraft canvas, the front cowl is made from airplane skin and the throttle linkage is from a Piper Cub.  The radiator is mounted in the rear. The see-through floor is reminiscent of a bomber and the seats are twenty dollar outdoor patio furniture. Ingenious! Check it out on Powerblock February 27 & 28.

For more www.GenevieveChappell.com or www.EBCBrakes.com or www.powerblocktv.com

  • Share/Bookmark
No comments

The BIG Show presented by Keystone

On February 20th and 21st I was in Seacaucus, New Jersey at The Meadowlands Exposition Center for the BIG Show presented by Keystone.  The Keystone BIG Shows are arguably the best trade shows for specialty automotive equipment and accessories, outside of SEMA. These are organized by Keystone Automotive Operations, the leading distributor and marketer of specialty auto-parts in North America.

As with most shows of this type there was much business taking place, networking opportunities, parties, and educational seminars. Plus demos, giveaways and raffles with great prizes, including some of the hottest products for 2010.

One of my favorite things was getting a sneak peak at the hottest new products for the coming year. The Big Show coordinators made this convenient to do by putting the new products in one complete section on the show floor. And because this show wasn’t opened to the public, it wasn’t as crazy or loud which made it easier to speak with the listen to the company reps about the features and benefits of these new products. 

As with any good show, there are always automotive celebs and attractions. We just happened to be positioned across from the best ones!

The Edelbrock Build Live Show where attendees were able to get upclose and personal while Vic Edelbrockhimself directed the build installation of a new E-Force Supercharger system on a Ford Mustang, new for 2010  in real time. Along with Vic Edelbrock’s signing and interactingwith all of his fans. The line wrapped around the booth with eager fans young and old. If you know and/or have ever met Vic Edelbrock, you know he’s not only a talented, multi-skilled man, but also a happy man, who loves to joke around and sincerely engages his fans.

I  received an autographed gift from him, it was his book entitled Edelbrock Made In The USA. It’s a beautiful 324 page coffee table book filled with nostalgic photos, the history of this American icon, and inspiring stories from Vic’s life.  What a nice guy huh?!

Switching gears – we were on a high from the large amounts of terrific feedback we received from the attendees! Most of them were from the East-coast and Canada. They consisted of Speed Shops, garages, customizers, and pro-drivers. Every person who walked up kept saying that they had tried various brake pads and rotors, some were average, while some just sucked. Yet, EBC’s products worked and worked good! They are long lasting, and priced just right.  The only complaint we received, was that they wanted more products and they wanted them quicker! We reassured them by letting them know, Keystone is dialed in when it comes to everything EBC related. All they need to do is visit a store, call their rep, and/or order online.

We also noted that many of EBC Brakes current fans and customers were not yet fully aware of the Ultimax (Black pad) which is an OEM replacement pad with a price point that can’t be beat. Depending on the specific application, the Ultimax can be priced lower, the same, or a few dollars more than a generic label pad. Black coded in the EBC range EBC Ultimax is a fully ECE R 90 approvedbrake pad range (brake safety approval), Ultimax offers great value for your money with first class driving safety. Talk about more bang for your buck!

Next Keystone Show (the Midwest Big Show) will be held in Texas (yee haw) on  Saturday, March 13, 2010 at the Gaylord Texan Resort & Convention Center from 9AM to 5PM.

Hope to see you there!

GC

AKA – Ms. EBC

Photos from The BIG Show.

Videos from The BIG Show

  • Share/Bookmark
No comments

EBC Brakes & RTM Productions

RTM Productions based in TN  knows automotive and motorsports and proves it with a strong crew of experts, one of the most beautiful female hosts on television, and a PowerBlock of automotive shows on Spike TV.

In January I was invited to join the PowerBlock crew to be a special guest, co-host with Courtney Hansen. 

As the EBC Brakes spokesperson, I featured the EBC Brakes sport rotors and pads, talked a little shop, discussed specs,  install techniques, and chatted with Courtney about my 2010 EBC Brakes campaign & Pep Boys tour schedule.

As you know, I’ve worked in and around the automotive industry for a long time. Yet, this was my first time working with RTM Productions, Courtney Hansen, and Spike TV and I’ll admit, I was a tiny bit nervous. However, weeks leading up to our shoot, the RTM producers and writers were sooo extremely professional, thorough, and friendly, my jitters were calmed, as  I felt as though I had known them forever (their great sense of humor and funny jokes helped as well – lol.)

When I pulled into the parking lot, I was impressed with the size of the property and building. Upon walking in I see a welcome sign that lists the names of all the featured special guests that will be shooting on the PowerBlock that day (thought that was a sweet gesture) the front office woman greets me with a warm smile “welcome to RTM, we are so happy to have you here today.”   Then out walks Justin Swanson one of the producers and I get a BIG welcome squeeze!

Justin walks me down the hall and introduces me to the man himself Joe St. Lawrence who couldn’t have been any more hospitable. We had a nice chat , a few a laughs, and Justin offers to give me a tour of the entire facilities including each studio, where I was able to get a sneak peak at the rebuilds and plans for each vehicle - pretty neato huh?!

In the waiting room, there is a large monitor where featured guests, waiting for their turn to shoot, can watch the PowerBlock being shot and familiarize themselves with the flow of production. I was the last guest to shoot and it had been a long day for the production crew. Yet, you would have never known it by the energy and attitude they all displayed. 

Now, I already know what you are going to ask me…because since this shoot, I’ve been asked this a bunch of times. Is Courtney really as nice as she is on TV? No, she is not! She is even nicer than she is on TV. Hahaha I got yha- lol! Courtney and I hit it off from the start and within minutes we were sharing fashion and health tips, talking about her wedding, family life, and of course about cars, engines and our favorite automotive products. The production crew (all males) were cracking up listening to us.

Working as a model for over 12 years, I’ve worked with many beautiful woman…but I’m going to tell you, Courtney Hansen is one of the most beautiful, friendly, funny, and down to eath women I’ve ever worked with. Oh yea…and to top it off, she also extremely intelligent. Sorry guys, you’ll have to keep dreaming, because she is engaged and head over heels with her fiance – lucky man right?!

My feature on PowerBlock will air in March, I’ll keep you posted on the dates. In the meantime, check out the line of EBC Brakes – the best sport rotors and brake pads in the world! Sign up for the EBC blog, and keep stoping by my site as well for new updates, photos, and videos.

Click here for a sneak peak of one of the billboards we shot

  • Share/Bookmark
No comments