The BIG Show presented by Keystone
On February 20th and 21st I was in Seacaucus, New Jersey at The Meadowlands Exposition Center for the BIG Show presented by Keystone. The Keystone BIG Shows are arguably the best trade shows for specialty automotive equipment and accessories, outside of SEMA. These are organized by Keystone Automotive Operations, the leading distributor and marketer of specialty auto-parts in North America.
As with most shows of this type there was much business taking place, networking opportunities, parties, and educational seminars. Plus demos, giveaways and raffles with great prizes, including some of the hottest products for 2010.
One of my favorite things was getting a sneak peak at the hottest new products for the coming year. The Big Show coordinators made this convenient to do by putting the new products in one complete section on the show floor. And because this show wasn’t opened to the public, it wasn’t as crazy or loud which made it easier to speak with the listen to the company reps about the features and benefits of these new products.
As with any good show, there are always automotive celebs and attractions. We just happened to be positioned across from the best ones!
The Edelbrock Build Live Show where attendees were able to get upclose and personal while Vic Edelbrockhimself directed the build installation of a new E-Force Supercharger system on a Ford Mustang, new for 2010 in real time. Along with Vic Edelbrock’s signing and interactingwith all of his fans. The line wrapped around the booth with eager fans young and old. If you know and/or have ever met Vic Edelbrock, you know he’s not only a talented, multi-skilled man, but also a happy man, who loves to joke around and sincerely engages his fans.
I received an autographed gift from him, it was his book entitled Edelbrock Made In The USA. It’s a beautiful 324 page coffee table book filled with nostalgic photos, the history of this American icon, and inspiring stories from Vic’s life. What a nice guy huh?!
Switching gears – we were on a high from the large amounts of terrific feedback we received from the attendees! Most of them were from the East-coast and Canada. They consisted of Speed Shops, garages, customizers, and pro-drivers. Every person who walked up kept saying that they had tried various brake pads and rotors, some were average, while some just sucked. Yet, EBC’s products worked and worked good! They are long lasting, and priced just right. The only complaint we received, was that they wanted more products and they wanted them quicker! We reassured them by letting them know, Keystone is dialed in when it comes to everything EBC related. All they need to do is visit a store, call their rep, and/or order online.
We also noted that many of EBC Brakes current fans and customers were not yet fully aware of the Ultimax (Black pad) which is an OEM replacement pad with a price point that can’t be beat. Depending on the specific application, the Ultimax can be priced lower, the same, or a few dollars more than a generic label pad. Black coded in the EBC range EBC Ultimax is a fully ECE R 90 approvedbrake pad range (brake safety approval), Ultimax offers great value for your money with first class driving safety. Talk about more bang for your buck!
Next Keystone Show (the Midwest Big Show) will be held in Texas (yee haw) on Saturday, March 13, 2010 at the Gaylord Texan Resort & Convention Center from 9AM to 5PM.
Hope to see you there!
GC
AKA – Ms. EBC
