Genevieve Chappell (The Queen of Cars) and The EBC Brakes crew recently attended back-to-back tuner shows - Wired On Honda and RPM.

WOH was held at the K&N headquarters in Riverside and had a down to earth, neighborhood car show feel to it. It’s a newer, annual meet-up and had a nice turn out. Because it is a smaller show, we were able to spend a lot of quality time speaking to the attendees which included many individuals who already use EBC on the cars, trucks and bikes. This also gave us an opportunity to introduce new and current fans to some of the newer and upgraded products in the EBC line.

EBC sponsors Formula Drift driver Jeff Jones, who brought his car and spent the day chatting it up with race fans. Jeff currently runs the Yellowstuff pad and the GD Series rotor.

Here’s what Jeff Jones had to say about EBC pads and rotors. Click here to view the video.

Here’s the photo gallery from WOH

Moving on…

RPM was next on our list.

The RPM tour stopped in Irvine Ca on a hot, sunny summer August day, for a one day event.

As with most tuner shows there were tons of makes & models…including import bikini models.

EBC had quite a presence at the show, as many owners to sport bikes, customs cars and car clubs are dedicated EBC users. 

There was a ton of buzz regarding the new Bluestuff race pad – a full race track pad which is also street capable.

One thing is for certain…EBC pads and rotors are strong, tough, long lasting, environmentally friendly and here to stay! Stay tuned for announcements regarding new products and events at EBC Blog

Here’s the photo gallery from RPM Irvine

We look forward to seeing you this month at Crusin For A Cure at the OC Fair Grounds on Sept 25th and in Las Vegas at the SEMA Show, Nov 1st-5th.

Love,

Genevieve Chappell

Ms. EBC

Formula DRIFT Returns to Infineon Raceway

As many of you know, my favorite motorsport is Formula Drift! My hat goes off to Ryan Sage and Jim Liaw for bringing this terrific sport  to the US.

Something about being so close to the action – the smoke in my hair, smell of the rubber burning off the tires, and the loud screeching as the drivers tweak their cars around tight corners just barely missing the walls – it appeals to all of  my “car girl” senses!

I will be at the Infineon Raceway in Sonoma, California for the Point Of Imapact Formaula Drift on Friday Sept 10th & Sat Sept 11th. You can find me at the EBC Brakes booth signing posters and taking pictures with attendees. I will also be interviewing drivers and streaming live video for you to view on http://qik.com/genevieve

The EBC Brakes driver to look for is Jeff Jones.  He sporting the EBC Yellow Stuff race pad and GD Sport series rotor.

This will be a great end of summer bash for all of car and race enthusiasts! See you there.

 Here’s more info straight from www.formuladrift.com

Infineon Raceway is one of the four original Formula DRIFT tracks on the circuit. Located in Sonoma, CA, Infineon is close to the world famous wineries and driving distance from both Oakland and San Francisco.

 Utilizing only a portion of the full 2.52-mile road course, Formula DRIFT uses the exit for Turn 4A, Turn 7A, and Turn 7. One of the fastest tracks of the season, Infineon’s course starts with a downhill straight that has seen drivers reach the 100mph+ mark before entering the fast right-hand turn. Drivers will have to use their best car control skills to manage the speed and slide back around the sweeping turns.

Fans will be treated to some of the best tandem matchups that are very close and exciting.

The action heats up with less than 100 points separating the top drivers from the championship. With only 1 event before the Finals the drivers will put it all on the line to win. Round 6: Point of Impact will also feature the Fatlace 1 of 1 Showcase bringing out a collection of the finest vehicles in the Bay Area.

Brought to you by the creators of Hot Import Nights,The RMP tour makes a stops at its favorite venue in Irvine California.

Show cars, competitions, stunt bikes demos, Flexmaster Funk, famous Dj’s spinning on the tables, hot bikini models including Miss RPM – Misa Campo and carnival rides! There was no way that EBC Brakes and The Queen Of Cars - Genevieve Chappell, was going to turn down an invitation to this summer bash!

We invite you to come out and have some fun with us. Of course you know where to find me..I’ll be signing all day and taking photos with attendees at the EBC Brakes booth.

By the way, if you have yet to see EBC’s newest pad Bluestuff brake pad (a full track pad that is street capable) you are totally missing out! Stop by and check it out – trust me you’ll be drooling!

Click here for more show info  http://www.rpmeventseries.com/

Location: Southern California

Venue: Hidden Valley Event Park

Address: 8800 Irvine Center Drive, Irvine Ca 92618

When: Saturday August 7, 2010

Show Times: 10am-6pm

See you there!

GC

As many of you automotive enthusiasts already know, Pep Boys has spiced things up by adding a new feature to three of the current Pep Boys stores (Washington LA, Lancaster, PA & Exton, PA)…a Speed Shop!

Yep that’s right, you can now purchase and/or order premium, performance products over 5000 to be exact, right from our trusty ol’ friends Manny, Moe, and Jack. Among those products you’ll find a good supply of the worlds best brake pads and rotors – EBC Brakes - made directly in the UK.

The Washington store (first West Coast Pep Boys opened in 1946) was the first to receive a Speed Shop, last Spring, May 2009.

Lancaster and Exton, PA were next on tap – back 2 back – and lemme tell you, the Pep Boys crew knows how to throw celebration - we had a blast!

If you missed these celebrations, not to worry…Pep Boys plans on opening up six more Speed Shop locations (shhh don’t tell em’ I told you) in 2010 including locations in New Jersey, Florida, Texas and Los Angeles.

Charles, the store manager in Lancaster, PA was pumped about getting the second Speed Shop at his Pep Boys Hub store. Meet Charles…

http://qik.com/video/6443485

Here’s what Tony Farrel, Speed Shop manager, had to say about his HUGE expectations for the shop in Exton, PA.

During our tours and travels we always receive many compliments from very happy EBC customers. Here’s what Autocross racer Mike Tomma had to say.

Images from Lancaster, PA Speed Shop opening

Images from Exton, PA Speed Shop opening

View more videos from both events

Sign up for the EBC blog

Sign up for Genevieve’s blog

If you are looking for something fun to do tomorrow, go check out Hot Rod Magazine’s new location and celebrate with the crew while checking out some of the sweetest rides in So. Cal. Make sure you say hello to Jerry Pitt, Edwin Alpanian, and of course the man himself Rob Kinnan for me.

Have fun!

Here’s the scoop…

Click here to get more 411 on the event

When  Keystone  decided to hold a show in Dallas, Texas they weren’t messing around!

They chose to have the show at The Gaylord Texan Resort and Convention Center

The locals told us that the Gaylord Texan is the newest, nicest, largest, resort in Texas. Then again, from what I’ve been told everything is big in Texas, right?!

From the main lobby, you walk through the indoor court, past restaurant row, through the halls of boutiques and arrive at the convention center, which attached to the resort and still has that new, clean smell to it.

The floor layout was terrific, as it was spacious, open and roomy. For example, the aisles were wide and products were viewable from afar. The width of the aisles also lent itself to navigating around the show floor with ease, stopping and talking as long as you’d like with the vendors without feeling crowed or rushed. Because of this, there was a lot of business taking place.

There were a number of various vendors – some well known and some new guys on the scene. The New/Featured Products Section was buzzing, as attendees were able to view the hottest new products for the coming year in one complete section on the show floor. Plus, learn the features and benefits of each new/featured product at a glance.

The show also featured a super cool area called the Wheel & Tire Café.  There was over 200 of the hottest new wheels on display. For those of you who know me well, you know I LOVE big trucks, truck accessories, big tires and wheels. I’m also a big fan of shinny things (lol) so this section really caught my eye. I was totally ooowing and ahhhing as I encircled the displays, capturing video and snapping images. The guys at the booths were cracking up at me. Yes, I admit it, I spend more time, inspecting, drooling over, and getting excited over automotive and truck goodies than I do in a jewelry store. It’s true; I can’t hide it or deny it! Guess that’s the tom boy in me – LOL.

Most of the attendees consisted of people from the sunshine states and locals from Texas. Because of the shows location and surroundings, everyone at the show – coordinators, vendors, attendees, and even the security had a super upbeat and refreshed attitude. Which is always nice to see.

As usual the EBC Brakes booth was rocking & rolling all day long. Seriously there wasn’t a dull moment, we literally greeted and spoke with those in attendance as well as answered questions the entire 8 hours – non-stop.

I believe I signed two hundred posters – which means it’s time to order more before the next appearances.

EBC representative Chris and I noticed that many of the attendees and EBC fans – both male and female, at this particular show were truck and jeep owners and total off-road enthusiasts and they all wanted to know which rotors were best for off-road trucks and jeeps. If you have those same type of inquires click on the EBC Brakes website below for more information.

As usual we received much good feedback regarding the quality and strength of our brake pads. In fact, we caught up with Ron and Jason – the guys from TUFF TRUCKS and here’s what they had to say about their personal experience with EBC Brake pads.

We look forward to seeing you all very soon. Until then, enjoy some addition links and photos.

Link to photo gallery

EBC Website

For more stories and info regarding The Queen Of Cars (Ms. EBC Brakes) Genevieve Chappell

The Keystone Show website